Month: May 2021

Digital marketers stand to see big wins by leading with Privacy

Apple is doubling down on the decision to offer consumers a clearer choice when it comes to being tracked across platforms. Google is rapidly following suit by introducing privacy reviews, similar to the Apple store, to the Android apps. Why? A confluence of events is driving legislative change, the pandemic pushing a large number of …

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Big tech now thinks privacy is an enabler for competitive advantage. You should too!

May is AdTech Privacy Month The blunt message from today’s consumer is: Privacy Matters! Apple sees it. They’re making changes to the tracking ecosystem. Their most recent, two pronged approach will force app developers to evolve by adding: privacy nutritional labels for mobile apps opt-in into ad tracking Like food nutrition labels, privacy labels force …

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In the wake of The Cookie Apocalypse and the Death of IDFA… Make Privacy a Priority!

AD TRACKING: Beginning of the End TIMELINE 2011 Google Real Time Tracking begins 2012 Apple introduces IDFA 2016 Apple offers users the ability to opt out of using the IDFA 2016-2018 Google perfects Tracking with Analytics 360 and DoubleClick Digital Marketing 2020 Google announces the replacement of third-party cookies with eplace 3rd party cookies with …

In the wake of The Cookie Apocalypse and the Death of IDFA… Make Privacy a Priority! Read More »

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